Why is Apple nearly alone among big tech in actively branding “Trust” and “Privacy”?
In part, it’s because they make their money on hardware. Remember this phrase?
🔳 “If it’s free, you’re the product.”
Facebook, Google, OpenAI, and countless others…. their very business model is based on exploiting your privacy for profit. But there are obviously hundreds of enterprise-scale tech companies, and Apple is exclusive in staking out “Privacy” as a unique differentiator.
Apple’s entire approach to AI, “Apple Intelligence”, centers on privacy.
🔳 “Apple Intelligence with Private Cloud Compute sets a new standard for privacy in AI, unlocking intelligence users can trust,” says Apple.
🔳 “Thanks to on-device processing, Apple says its AI features are aware of your personal data without collecting your data.”
Of course, their slippery slope from the WWDC 2024 event was partnering with OpenAI, not exactly a poster-child for privacy. Hopefully Apple’s requirements and scrutiny likely put pressure on OpenAI to do better, at least as it relates to the Apple interface.
For companies across the board, privacy is important to your customers; both corporate privacy and consumer privacy. As you deploy AI in your business and in your products, you’ll be well served to consider privacy and security risks. And if you do a phenomenal job on these fronts, market trust, privacy and security to your clients and prospects.
